Is your offline business ready to take advantage of online local search traffic?  These are highly targeted leads that you could be missing out on right now. Would you want to miss out?

The ‘old’ ways of finding local businesses used to involve opening the yellow pages or asking others.  It didn’t matter what type of businesses it was.  If you were looking for a mechanic or a plumber, you would typically open the big bulky book and start browsing.

The problem with following this method is that its old and becoming out dated.  More and more people every single day are logging onto their computers and searching for what they want online.  I’m not talking about just for information.  I’m talking about real businesses in your local community. Right here in Berkeley!

People are doing more local searches than ever before.  For instance, now if someone wants to find a mechanic in their area they can do a search for Berkeley car mechanic and find a list of mechanics.  They can then follow that up to find out what people have said about them online.  It gives instant access and feedback to your target market.

Unfortunately not many local offline businesses have websites yet and are losing out on the potential revenue local search gives them.  That makes local search, right now, a great opportunity that can be taken advantage of by all local businesses that do have an internet presence.

Competing for search engine placement is a hot commodity right now because it can mean the difference between more businesses each and every month or going financially in the red.

I wonder which you would rather have.

Since local search is such a hot topic local businesses should consider the use of local search directories.  They’re typically optimized specifically for local search by city or community and give the searcher very targeted results.

For a local business owner it’s almost like shooting fish in a barrel with a shotgun.  It’s easy, effective, and costs much less than print advertising.  The way local search directories typically work are like this.

You find a local directory that supports your city, like Berkeley.  Next you place your listing by signing up for the local directory(pretty easy).  Your listing goes into a category that best describes your business.  It’s highly optimized in this way.

Now when people search for Berkeley and their search term, which you might fall into, you’ll have better chances of getting in front of your target market that are hot for your product or service at that point in time. 

The bottom line is, if you own a local business and have a web presence, you should think about getting involved in a local search directory based on city in your area.  If you don’t have a web presence, you should get one and do the same thing.  It’s a great value and improves many businesses overall ROI on advertising.